AssetWise is seizing the health megatrend, leveraging 20 years of expertise in consumer lifestyle within the real estate sector to expand its portfolio and promote ‘WHB’ (Wellness & Health Business) in the health and beauty industry. The company highlights two key brands, Rocket Fitness and Vitala, aimed at enhancing quality of life and meeting customer lifestyle needs. It is advancing a strategy to create a "strong and sustainable community," expanding service branches and new businesses for a comprehensive future.

Mr. Kramchad Wiphanpong, CEO of AssetWise Public Company Limited (ASW), stated that the health and wellness megatrend is rapidly growing and expanding globally, leading consumers to increasingly focus on health maintenance both internally and externally. The health and beauty industry market in Thailand continues to grow, currently valued at over 350 billion baht, with an expected average growth of 8-10% per year, making wellness and healthcare businesses one of the most promising industries for the future.

“In 2025, WHB is responding to the rapidly growing health care trend and demographic changes, bringing 20 years of lifestyle expertise from AssetWise into a key strategy: creating a "strong and sustainable community." This is one of the company's core strategies to provide health and beauty solutions through innovation, technology, and international standard services, enhancing quality of life and meeting the lifestyle needs of the AssetWise Community, including residents and surrounding communities, comprehensively under two main businesses currently:

1. Rocket Fitness is a community fitness center resulting from a joint venture between WHB, Active Apparel Co., Ltd. (ACTIFF), and Sportathlon (Thailand) Co., Ltd. (SPORTathlon), based on the concept of "Neighborhood Lifestyle Fitness" that caters to the lifestyle of the new generation and those who wish to maintain their health continuously. It offers a variety of exercise equipment and classes, along with spaces to connect people within the AssetWise community. Currently, there are two locations: Rocket Fitness Minburi, located in Minggle Hill Minburi, and Rocket Fitness Ramkhamhaeng, located on the second floor of the Modiz Rhyme project in Ramkhamhaeng.

2. Vitala is a physical therapy and rehabilitation clinic staffed by a team of experts from HEALTH Designs, with over 10 years of experience. They work in collaboration with specialized doctors and sports scientists to provide comprehensive health care services, utilizing modern equipment in physical therapy, injury prevention, and health recovery. Currently, there are two branches: Minggle Hill Minburi and the second floor of the Modiz Rhyme project in Ramkhamhaeng.

To align with AssetWise's strategy of “Growing Success, Growing Happiness,” WHB plans to continue expanding its business this year to provide comprehensive health and beauty services and reach more customers. This will also strengthen the company's business, with Rocket Fitness planning to expand from two to four branches, and Vitala also increasing its branches from two to four by the end of 2025, while continuously developing innovations and new services that meet consumer needs.

"The company's business expansion not only strengthens the AssetWise Community but also reflects our commitment to fulfilling every dimension of living perfectly. It’s not just about quality housing but also about creating spaces that promote health and happiness for everyone, enhancing the quality of life for all residents and customers in every aspect. Therefore, WHB is considered a 'key cog' that drives the sustainable growth of AssetWise, alongside building a strong community that meets the lifestyle needs of modern consumers seeking both success and happiness in life," Mr. Kramchad concluded.